August 31, 2005
MS CRM
Microsoft CRM, also known as MS CRM, has become one of the biggest CRM solutions for sales teams all over the world. The main reason that MS CRM has experienced this amount of success is that they are able to better integrate their CRM products with their operating system. While most CRM solutions have the capability to integrate with Microsoft Office, the MS CRM is able to do so much more effectively. Many of the competitors of MS CRM find this to be an unfair advantage for Microsoft and are scrambling just to find ways to keep up with them. In addition to the ability to integrate seamlessly, MS CRM also has the advantage of being able to be purchased from Microsoft along with many other products. This adds a lot of extra convenience which can help MS CRM distinguish them in the marketplace.
However, there are some companies for whom MS CRM is not the best package. MS CRM is focused mostly at large companies, as it offers a lot of capabilities and storage. For small and medium sized companies, MS CRM is too expensive as they will not need many of the features that they are paying top dollar for. In order to increase sales, MS CRM could offer a package aimed at smaller companies. This would help them increase their potential market thus increasing sales. Additionally, if they have smaller customers, they will be more likely to continue to use MS CRM as they grow and require the extra features that they now offer. If Microsoft chooses to offer this type of a product remains to be seen and the future of MS CRM is still up in the air.
Posted by ben at August 31, 2005 12:04 PM